This morning when I was walking to the train station, I was handed a Swedish metro in Portuguese. When I told the distributor, fully dressed in his green uniform, that he was working for a Swedish company, he gave me a bright smile. It always brings me a sense of pride when I encounter Swedish successful companies abroad. Here in Sao Paulo they distribute the paper at traffic lights, so you can do the calculation yourself, and realize how many people that metro daily reaches out to. This only in "sampa."
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